Wellness and Blue Rewards

CareFirst’s current wellness and incentive program is brought to you in partnership with Sharecare, Inc. It provides your clients with access to a digital experience that fully supports their health improvement efforts. This program runs through December 31, 2022.

On January 1, 2023, CareFirst will introduce CareFirst WellBeingSM—a new and better wellness program, designed to make it easier for your clients to live and maintain their healthiest lives.

CareFirst WellBeing brings together all the digital tools our members need to manage their overall well-being, from physical fitness and family connections to stress management and financial health.

Sharecare logo and desktop and mobile screens

You can use the following materials to tell your clients about these programs. Be sure to select the proper materials appropriate for the enrollment dates of your client’s wellness program. Again: The Sharecare program runs through December 31, 2022. CareFirst WellBeing begins on January 1, 2023.

Account Resources valid through December 31, 2022

Account Blue Rewards Flier (standard program)
Overview and features of revamped incentive program.
Account Wellness Flier
Overview and features of new wellness program, inclusive of Blue Rewards.
How to Use Marketing Member Materials
Guidelines and recommendations for using wellness and incentive member materials

Account Resources for 2023 New/Renewing Groups

Account Blue Rewards Flier (standard program)
Overview and features of revamped incentive program.
Account WellBeing Flier
Overview and features of new wellness program, inclusive of Blue Rewards.

Member Resources valid through December 31, 2022

Fliers

Craving to Quit Program Flier
Tobacco cessation program overview
Member Wellness Flier (with incentives)
Overview and features of wellness and incentive program
Member Wellness Flier (excludes incentives)
Overview and features of wellness program
Blue Rewards Member Flier (standard program)
Overview and features of incentive program
Getting Started Member Flier (with incentives)
Guide to registering with Sharecare and completing the incentivized activities
Getting Started Member Flier (excludes incentives)
Guide to registering with Sharecare and exploring wellness resources
Health Coaching Flier
Overview of health coaching
Who to Call Contact Sheet
Contains contact information for questions about the program, listed by topic
Your Wellness Program Trackers Member Flier
Step-by-step instructions for linking wearable devices to the program
Inspirations Flier
Overview of streaming music and relaxation and wellness videos
Challenges Flier
Overview of wellness program challenges
Scale Back Weight Management Program
Weight management and diabetes prevention program description
SmartDollar Program Flier
Financial wellness program description
Your Blue Rewards Incentive Card (standard program)
Guide to managing your incentive

Postcard Mailers

Scale Back Postcard (prediabetes)
Mailer focused on diabetes prevention to promote Scale Back program
Scale Back Postcard (weight management)
Mailer focused on weight management to promote Scale Back program

Videos

Copy the URLs and paste in an email to your intended recipient.

Member Journey Video - www.carefirst.com/memberjourney
An overview of the wellness program experience
Onboarding Video -www.carefirst.com/onboarding
How to set up a wellness account and access standard program features
Onboarding Rewards Video -www.carefirst.com/onboardingrewards
How to set up a wellness account and access standard program features
Challenges Video - www.carefirst.com/challenges
How to access wellness program challenges
Health Profile Video - www.carefirst.com/healthprofile
How to access your health profile
Inspirations Video - www.carefirst.com/inspirations
How to access Inspirations relaxation and wellness content
RealAge Video - www.carefirst.com/realage
How to access the RealAge online health assessment
Rewards Video - www.carefirst.com/rewards
How to access the incentive program
Timeline Video - www.carefirst.com/timeline
How to access your wellness program timeline
Trackers Video - www.carefirst.com/trackers
How to access wellness program trackers
Scale Back Testimonial Video - www.carefirst.com/scalebacktestimonial
Personal experiences from members

Member Resources for 2023 New/Renewing Groups

Fliers

Introducing CareFirst WellBeing (with incentives)
Program overview with incentives
Introducing CareFirst WellBeing (without incentives)
Program overview without incentives
SmartDollar Program
Financial wellness program description
Craving to Quit
Tobacco cessation program description
Health Coaching
Overview of health coaching
Blue Rewards Member Flier
Standard program with 2023 enhancements
WellBeing Challenges
Overview of program challenges
Inspirations
Overview of streaming music and relaxation videos
Scale Back Weight Management Program
Weight management and diabetes prevention program description

Postcard Mailers

CareFirst WellBeing Introduction (with incentives)
Program highlights
CareFirst WellBeing Introduction (without incentives)
Program highlights


This wellness program is administered by Sharecare, Inc., an independent company that provides health improvement management services to CareFirst members. Sharecare, Inc. does not provide CareFirst BlueCross BlueShield products or services and is solely responsible for the health improvement management services it provides.